https://jeffshibasaki.com/work daily 0.75 2026-02-10 https://jeffshibasaki.com/work/linkedin monthly 0.5 2021-06-08 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620938465154-7CPSFE0H9T2TAFOCGPEL/linkedin-redesign.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Unsolicited redesign of LinkedIn’s iOS app by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620939992549-0RBIF0OX5BXII3CIQFA3/linkedin-today-before.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620939938685-UFZWWG6MOZ52AZN84CW1/linkedin-today-after.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940163779-UKCWPFOBOB40CSRMIRY3/linkedIn-today-sections-1-3.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940313373-L9GQSRW08OF1CUVLYFBR/linkedIn-today-sections-4-6.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940353593-3KJ41LLOOV4LC0X5SEFO/linkedIn-today-sections-7-9.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940387473-MMIOB4AIDD2MA2RUGT0B/linkedIn-today-sections-10-12.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940416418-OGJW2C3J0B9R6DRJT758/linkedIn-today-sections-13-15.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940448787-RJGMD7SPM81IN5QPMJ3T/linkedIn-today-sections-16-18.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940503688-E3SCKLSTOJ6K61I2D0KX/linkedIn-today-sections-19-21.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940578785-PEDWBVE8YTI0P7T009WQ/linkedin-all-posts-before.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940587347-SLJLE2ITB982RZ168GAA/linkedin-all-posts-after.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940635859-PUNIOIDPKOJANZ5SAI5A/linkedin-post-details-before.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940639112-JOPERC9F3MXAD2E77XIM/linkedin-post-details-after.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940693382-H5XAXPWIK0VOLOGMYP4I/linkedin-profile-connection-before.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940696464-F96QIYDPCGNLA7S3OGLR/linkedin-profile-connection-after.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940751619-C0JHNYO7LDEOVYO0OV5D/linkedin-collections-before.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940755079-0MG4EBVEZLL3XGQ1Z1N5/linkedin-collections-after.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940792503-65D69IY6QSTQLH0EHH3I/linkedIn-collections-sections-1-3.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940859857-OEDY6JYE2KJSI2COOW0Q/linkedin-connect-recommendations-before.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940862618-2XSBJ8HXUGKBE39MKWY4/linkedin-connect-recommendations-after.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940922939-0KXRJLWIFTHU8NA20TIM/linkedin-inbox-before.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940925583-LLXXGQV244UYOGTXDR88/linkedin-inbox-after.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940976306-TMDAFKVZVJLOPZ9I96FF/linkedin-profile-after.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620940980374-MU46V3ZEI0YNM01DRB90/linkedin-profile-before.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620941023943-Y4PYXBDMR1QQ52H18MMJ/linkedin-messages-before.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620941026721-7DJOFDUBVYQA7C04HARE/linkedin-messages-after.png Case Studies - LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/frontera monthly 0.5 2021-05-30 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620938702100-E70LYWDUC7YMW068WRGZ/frontera-website-redesign.jpg Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Unsolicited redesign of Frontera’s website by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620936410508-5VMV2V10Y9LQVRA4LJ5M/frontera-before-redesign.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620937307136-AB2D6AOKI0SJVIEP7UH0/frontera-section-1-before.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620937333235-FNS2SEC7O7UZBQUFEKNF/frontera-section-1-after.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620937466843-2T7QPUTD202RIWAKRP33/frontera-section-2-before.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620937452573-OURHVETKTSL1TDFOQVN1/frontera-section-2-after.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620937518992-ADTRBCD4ROV7OB7J3MNN/frontera-section-3-new.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620937576624-0IQ1N7KAF3DA6GDFF6VF/frontera-section-4-new.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620937631569-YHW2SBFJ5A865OR4VG2V/frontera-section-5-before.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620937641719-9UN0E6QY8III8NQRAYTZ/frontera-section-5-after.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620937715048-A1U725CLF2F3A367O9N0/frontera-website-redesign.png Case Studies - Frontera: Creating a More Effective Content Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/disney-plus monthly 0.5 2021-05-30 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620927313895-M0LI7FP5CDPNP250HQ26/disney-plus-sign-up-redesign.jpg Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Unsolicited redesign of Disney Plus’ sign-up process by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620911889109-908T1YBNYENZY9HAX2VF/disney-plus-screen-1-before.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620911776831-4KSJBPX1CYTB64T27QZL/disney-plus-screen-1-after.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912045781-H6XNK54XLZYBZMW3GBGU/disney-plus-screen-2-before.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912058425-4VUQ3FE40H92TCL9W8U9/disney-plus-screen-2-after.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912088977-7N1P0RF7PGPJFLGLET9L/disney-plus-screen-3-before.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912091564-UKIDFD05FY8ZWDTJQYOH/disney-plus-screen-3-after.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912138043-97MTYJ6UDK9L0BEZL0YQ/disney-plus-screen-4-before.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912150838-MWEH2KKBVAKMP9JAVM33/disney-plus-screen-4-after.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912199864-2592HGTHPJ98CLTPHHHE/disney-plus-screen-5-before.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912207854-NZGCYZIJJ69Y4JFZYW26/disney-plus-screen-5-after.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912275544-GAZ0C7G1W7EQL6UY3KLU/disney-plus-screen-6-before.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620912282734-HOMEVPLUFC5MK3JIEQMQ/disney-plus-screen-6-after.png Case Studies - Disney Plus: Writing a Better Sign-Up Experience for iPhone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/tgi-fridays monthly 0.5 2021-05-30 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620907438346-O2ZQXPY9HIQHWF5JX8CP/rewriting-tgi-fridays-website-copy.jpg Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners - Make it stand out Unsolicited redesign of TGI Fridays’ website by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620907605662-GYV1M4WBBKA6OKSUXT3S/tgi-fridays-before-redesign.png Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners - Make it stand out Whatever it is, the way you tell your story online can make all the difference. Even though Chef Gordon Ramsay owns several award-winning restaurants, teaches two Masterclasses, offers in-person classes at his restaurants, has written several bestselling books, stars in four top-rated TV shows and has lots of mouth-watering recipes - none of these offerings are featured in the header of his website. As a result, the copy doesn't appear to solve any user pain points, doesn't provide an attractive offer and is all about Gordon  –– not his website visitors. Scope While I did the entire redesign myself, I've only detailed my process for writing the copy in this case study. Roles Wrote the web copy Created the visual design Tools Dropbox Paper Sketch Copyright The image included in my design is a copyright of Masterclass. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620907912918-1C98CAN7DSIX3F9J0EO1/tgi-fridays-copy-doc-1.png Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620907766740-L3T5QKKYQ32FYD2EWRCK/tgi-fridays-copy-doc-2.png Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620908158541-TKULYBN1NXEFL1912UWA/tgi-fridays-copy-doc-3.png Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620907767215-W6ZVAVU9FC2ZKO0K3U44/tgi-fridays-copy-doc-4.png Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620907767542-PL489DPO1EM7HHK9VVY1/tgi-fridays-copy-doc-5.png Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620907767677-51MF94NCEL51T0UU1BAV/tgi-fridays-copy-doc-6.png Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620907768026-XWOOBXG8HK1THJ8PGKGS/tgi-fridays-copy-doc-7.png Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620908346404-06TFSS3POB6KKHGQ8I5U/tgi-fridays-after-redesign.png Case Studies - TGI Fridays: Writing Web Copy for Value-Conscious Diners - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/ben-and-jerrys monthly 0.5 2021-06-13 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620909614100-9QWINMJ73RBX1G8S8H58/ben-jerrys-website-redesign.jpg Case Studies - Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging - Make it stand out Unsolicited redesign of the Ben & Jerry’s website by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620909730001-BHRJQY2LP3PB0XEW47E3/ben-jerrys-website-before-redesign.png Case Studies - Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620910424401-B43D9KVQJWW713KA7E2C/ben-and-jerrys-target-audience+%281%29.png Case Studies - Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620910478617-XSIEVMLNYOHBYJXQ93W9/ben-and-jerrys-business-goals.png Case Studies - Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620910503312-1BLEYSXWNWZKXY18STWX/ben-and-jerrys-define-tone.png Case Studies - Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620910536698-UPZ52QJ1MRWU79N1BS1Z/ben-and-jerrys-define-voice.png Case Studies - Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620910564502-JO3IX27QEAT96DARSK7G/ben-and-jerrys-copy-doc-1.png Case Studies - Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620910592679-IGKXKUAKX98FHI8JXTKK/ben-and-jerrys-copy-doc-2.png Case Studies - Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620910155124-KERL9OLQQ3AHJ6LKQYJO/ben-and-jerrys-redesign.png Case Studies - Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/gordon-ramsay monthly 0.5 2021-05-30 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620836595483-V5QZQT9KL37VP802DP1Y/gordon-ramsay-website-copy-revision.jpg Case Studies - Gordon Ramsay: Writing Web Copy That Converts - Make it stand out Unsolicited redesign of Gordon Ramsay’s website by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620838324851-R9S3FJNMNFRQAWDVFCYT/gordon-ramsay-header-before-rewriting.png Case Studies - Gordon Ramsay: Writing Web Copy That Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. Even though Chef Gordon Ramsay owns several award-winning restaurants, teaches two Masterclasses, offers in-person classes at his restaurants, has written several bestselling books, stars in four top-rated TV shows and has lots of mouth-watering recipes - none of these offerings are featured in the header of his website. As a result, the copy doesn't appear to solve any user pain points, doesn't provide an attractive offer and is all about Gordon  –– not his website visitors. Scope While I did the entire redesign myself, I've only detailed my process for writing the copy in this case study. Roles Wrote the web copy Created the visual design Tools Dropbox Paper Sketch Copyright The image included in my design is a copyright of Masterclass. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620839112313-N1J5R1HEKTM7TL42KT21/gordon-ramsay-copy-doc.png Case Studies - Gordon Ramsay: Writing Web Copy That Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620838599335-A9JTH9TFXU20RHTDRYAR/gordon-ramsay-header-after-rewritten.png Case Studies - Gordon Ramsay: Writing Web Copy That Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/the-new-york-times monthly 0.5 2022-01-07 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620926962140-FNOHAQP4EF7DD6SXEQX9/the-new-york-times-podcast-directory-redesign.jpg Case Studies - The New York Times: Upgrading the Podcast Directory - Make it stand out Unsolicited redesign of The New York Times’s podcast directory by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620850119253-RFR6V7SZS9CHVHA4AEYW/nyt-podcast-directory-before-redesign.png Case Studies - The New York Times: Upgrading the Podcast Directory - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620851352099-Q85BEC4EWNS0FXTHYLIT/npr-podcast-directory.png Case Studies - The New York Times: Upgrading the Podcast Directory - NPR https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620851352398-QTBJY60N09N7XXWQBGIA/gimlet-podcasts.png Case Studies - The New York Times: Upgrading the Podcast Directory - Gimlet https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620851350754-LK6UY3XOEFTFXTLYGM65/relay-fm-podcasts.png Case Studies - The New York Times: Upgrading the Podcast Directory - Relay FM https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620851351067-Z11ZO8PR17DY27TQYK4L/twit-podcasts.png Case Studies - The New York Times: Upgrading the Podcast Directory - This Week in Tech https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620850336136-OBWLK31GA7IL4AP7HS8X/nyt-podcast-directory-redesign.png Case Studies - The New York Times: Upgrading the Podcast Directory - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620850400727-JDIRKA3KQAG3ENUL17PU/nyt-podcast-catalog.png Case Studies - The New York Times: Upgrading the Podcast Directory - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620850449444-2WZ7CCFB03BSHEIA98VS/nyt-podcast-directory-redesign-wireframe.png Case Studies - The New York Times: Upgrading the Podcast Directory - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620927083381-DWR8BPP17ZVN9VLS52UO/the-daily-podcast.png Case Studies - The New York Times: Upgrading the Podcast Directory - The Daily https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620927083563-N6OIGUMC88J7ZYL43H96/the-book-review-podcast.png Case Studies - The New York Times: Upgrading the Podcast Directory - The Book Review https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620927085351-D0VFG40YS2I0OV33A2NR/popcast-podcast.png Case Studies - The New York Times: Upgrading the Podcast Directory - Popcast https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620927086213-PA0039V7C18FTB38UZHM/together-apart-podcast.png Case Studies - The New York Times: Upgrading the Podcast Directory - Together Apart https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620927086819-2IF3OLYTQCE2OW9Q6QLJ/still-processing-podcast.png Case Studies - The New York Times: Upgrading the Podcast Directory - Still Processing https://jeffshibasaki.com/work/berkshire-hathaway monthly 0.5 2022-01-07 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620927894539-K9M0RDZFU0YIF8JBB80T/berkshire-hathaway-website-redesign.jpg Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Make it stand out Unsolicited redesign of Berkshire Hathaway’s website by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620927976400-Z6V0PVHS4SHJKAQ89FDR/berkshire-hathaway-website-before-redesign.png Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928076327-KW3RMVRA472IBO3QQS2Z/becoming-warren-buffett-documentary.png Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928231032-VYA0EOB4TMW10WVIBVA3/alexa-rank.jpg Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Alexa Rank https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928231026-9YES9W8IQ2T80UH4NKLG/ahrefs-rank.jpg Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Ahrefs Rank https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928424307-QPBAY3PMRR2QJB4Q34QN/vox-article.jpg Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Vox https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928424267-6SQQZCQ52Z58BNJD9C8C/the-atlantic.jpg Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - The Atlantic https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928556981-9DMCTL0G0ALGPJH56086/berkshire-hathaway-design-strategy.png Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928651595-QJ27KU18E07L2NRJ95S7/berkshire-hathaway-redesign-sitemap.png Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928734651-XI83H3Z8UA4Q1ZGL52V9/berkshire-hathaway-redesign-wireframe.png Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928787326-3TFEXO98GLKDLK9J46VF/berkshire-hathaway-redesign-style-guide.png Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620928866484-5NM4LFPFBDG51L3GWHGI/berkshire-hathaway-redesign.png Case Studies - Berkshire Hathaway: Redesigning a Decades-Old Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/ally-financial monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620934405217-YI21NH5GJ57RHVHMDGZE/ally-financial-website-redesign.jpg Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Unsolicited redesign of Ally Financial’s website by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620934680180-AYCT1YFWWDH1QMZNJHXF/ally-financial-website-before-redesign.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620934836772-PL6NXTHB4AY5IW4AM83X/ally-financial-website-redesign-process.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620934898622-NK56012438E99LKFUQ40/ally-financial-competition.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935045836-UT2A8N11MWR72Z7TQM08/ally-financial-website-redesign-research.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935123553-PZLV4KPASD79CTAGSDZ1/ally-financial-website-redesign-experience-map.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935213922-C0N04I57QAARXM83EOWF/ally-financial-website-redesign-strategy.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935295474-416IAQD7CMSG1R866S5T/ally-financial-website-redesign-persona-board.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935340924-3CB66JDGI5TL1VTCNDFD/ally-financial-user-personas.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935467836-1R1FHZ951CZZB8PLBZ3G/ally-financial-website-redesign-sitemap-skecthes.jpg Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935503770-ZY42B4KVUIYK6NK5VTBU/ally-financial-website-redesign-wireframe-sketches.jpg Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935573829-ZY78PLGSR679Q6VM7ZNM/ally-financial-website-redesign-sitemap.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935643982-OB62KTP27RF5M0YNLO4L/ally-financial-website-redesign-wireframe.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935697788-881FU6UD9BZMTDYZYIAG/ally-financial-website-redesign-style-guide.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620935819571-BDPJYQOT3IAXL6Z9LCF0/ally-financial-website-redesign.png Case Studies - Ally Financial: Redesigning the Website for a Tech-Savvy Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/colgate monthly 0.5 2022-01-07 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620929292645-3NZGAK2V82FZV3M89EX2/colgate-website-redesign.jpg Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Unsolicited redesign of Colgate’s website by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620929409684-XKVGH9DT76IHZEPEU79I/colgate-website-before-redesign.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1621008977805-BTKMYW01TR6LR4EBA9P4/colgate-website-redesign-process.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620929827345-19FC55B39XFDYGDAV7LI/colgate-oral-care-competition.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620929889516-2HJC20GJ9AOIKX1UOVO4/colgate-site-visits.jpg Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620929941611-WGFAJKIKRFSYVF0216MX/colgate-website-redesign-experience-map.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930008867-PHH6UUT3O7KNS9FZ63MC/colgate-website-redesign-strategy.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930071277-BHYJAN9M1PMHPAYTI0TN/colgate-website-redesign-persona-board.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930135525-GYYKTFI9FTDD3QY3OD3Z/colgate-user-personas.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930229316-0C12UTKR62OFX47TAXWV/colgate-website-redesign-sitemap-skecthes.jpg Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930271091-TN905L2MN225F4RD5BGM/colgate-website-redesign-task-flow-skectches.jpg Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930302454-S8JDU8FXQ0WJADFTRYR7/colgate-website-redesign-wireframe-sketches.jpg Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930423260-5MQ1LKTBIWCYY02M3XMA/colgate-website-redesign-paper-prototyping.jpg Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930496645-5LV2L1YY2F8R3KAQCGQ5/colgate-website-redesign-sitemap.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930583944-NZOK5524NA6ODHOXASS7/colgate-website-redesign-task-wire-flow-1.png Case Studies - Colgate: Using Design Thinking to Create a Better Website https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930583726-MGBDVGVQVI0HTE4BUST1/colgate-website-redesign-task-wire-flow-2.png Case Studies - Colgate: Using Design Thinking to Create a Better Website https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930582793-0G1FKWYGKJN28BN0FJAP/colgate-website-redesign-task-wire-flow-3.png Case Studies - Colgate: Using Design Thinking to Create a Better Website https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930582652-QB4C3CDCH72GAUNDRWYB/colgate-website-redesign-task-wire-flow-4.png Case Studies - Colgate: Using Design Thinking to Create a Better Website https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930747750-3C40PY4NB7XATCAVSXLO/colagte-website-redesign-wireframe.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930827434-O36KQ1D97RCYUX3IJFHD/colgate-website-redesign-style-guide.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620930916016-SYMXG4PPIK1ESZF6E1WD/colgate-website-redesign.png Case Studies - Colgate: Using Design Thinking to Create a Better Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/english-language-signs-japan monthly 0.5 2022-01-29 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620904651694-4V3TGRQ94C6PQGUA5QOO/rewriting-english-language-signs-japan.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Unsolicited redesign of English language signage in Japan by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620904990248-1UBXP15X5X49SNYOPDWP/english-language-signs-japan-before-1.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620904994419-PSW8F9NCPC5S3O46H5B4/english-language-signs-japan-after-1.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905848057-2UBPWI6A65JS9A36D5DH/english-language-signs-japan-before-2.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905853784-EW6GUB5I1SYTVMPLKHZZ/english-language-signs-japan-after-2.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905878793-015IQ9X0MZ78BHF7I3RM/english-language-signs-japan-before-3.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905884525-YQUZQQJEJA4NA9ASBLEF/english-language-signs-japan-after-3.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905901556-ZP9FEE5RULRMN4WDY5Z5/english-language-signs-japan-before-4.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905904601-LGE1GYVWCK0TW0FA82PV/english-language-signs-japan-after-4.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905923387-YTRIVR3EHCQQ2IH1BHGN/english-language-signs-japan-before-5.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905928748-527BUDPN9TMKIU5K00T9/english-language-signs-japan-after-5.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905958529-QTAJGFUUDFXUNJDT03O4/english-language-signs-japan-before-6.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905963070-2BH4QBR8P11HA1IY4T0S/english-language-signs-japan-after-6.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905978213-04BIP0I09QWX20MUZ70S/english-language-signs-japan-before-7.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620905983293-LVHK21A0HS5U6ZYHK7YI/english-language-signs-japan-after-7.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620906000086-GKCZRZFZND0NEM4X03OS/english-language-signs-japan-before-8.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620906004182-9Q1IZETV1R6O462A8174/english-language-signs-japan-after-8.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620906019460-GN9LM3CCGBJT7ZT6BMBU/english-language-signs-japan-before-9.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620906023900-P0O264J7XBEE2VFMHA7M/english-language-signs-japan-after-9.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620906031508-7PBI9FR506N0P6PVV0W5/english-language-signs-japan-before-10.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620906036373-S9V3O81UU0WEZMAGTNO1/english-language-signs-japan-after-10.jpg Case Studies - Rewriting English Language Signs in Japan to Communicate Clearer Messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/work/listening-speaking-assessments monthly 0.5 2021-05-30 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620904424482-M5WSVQ3DW22G6L7D1O0D/listening-speaking-assessments.jpg Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners - Make it stand out Listening and speaking assessments by Jeff Shibasaki https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903055498-YQXXOC09KF7UR76HZK5O/listening-speaking-assessments-1.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903055545-WFOPYW8Z4YIA85EZY3NY/listening-speaking-assessments-2.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903055913-TU84YXW69GT6ZA8Z1T6Y/listening-speaking-assessments-3.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903056032-Q5Z0RWB0ZZSA0T3MFDX4/listening-speaking-assessments-4.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903056384-HO5QOLXFP008GX6G5LRV/listening-speaking-assessments-5.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903056462-FMYAKQ6DIL6U8DZ148AO/listening-speaking-assessments-6.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903056826-JKCI3KW9B6HXANPUAFZ4/listening-speaking-assessments-7.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903056871-T5BGENT35I3UWLBDIN7I/listening-speaking-assessments-8.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903057276-PVWUBZSDNJDAFTVMM63K/listening-speaking-assessments-9.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903057370-THMY3W7QDKLA225XB0XE/listening-speaking-assessments-10.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903057772-W2F7T65WDRZVG0ZH6CR8/listening-speaking-assessments-11.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903057871-HOW595HF4OJCOODYFXLY/listening-speaking-assessments-12.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903058282-2E9DNCSQI4WYAIS2YGXG/listening-speaking-assessments-13.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903058535-RBDQT7EOUMIOJ5CSRCGG/listening-speaking-assessments-14.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903058736-6MDT163YSROWOXCNYNGO/listening-speaking-assessments-15.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1620903059035-B1YDAZISHYSAFRNLUDGR/listening-speaking-assessments-16.png Case Studies - Creating Listening and Speaking Assessments for Adult English Language Learners https://jeffshibasaki.com/work/category/Design monthly 0.5 https://jeffshibasaki.com/work/category/Writing monthly 0.5 https://jeffshibasaki.com/work/category/Case+Study monthly 0.5 https://jeffshibasaki.com/challenge daily 0.75 2023-07-25 https://jeffshibasaki.com/challenge/3 monthly 0.5 2023-07-25 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/afc423fc-2595-4908-9b17-e8f021b94262/ux-writing-challenge-3.png UX Writing Challenges - UX Writing Challenge 3: Write Confirmation Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/fdad7eff-ebbe-4a39-9dd4-aba41644d860/Task+1.png UX Writing Challenges - UX Writing Challenge 3: Write Confirmation Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/cfe687a4-7870-4982-bb72-a32588dbea2f/Task+2.png UX Writing Challenges - UX Writing Challenge 3: Write Confirmation Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/c214f159-332e-4576-8d89-f2cdcece627f/Task+3.png UX Writing Challenges - UX Writing Challenge 3: Write Confirmation Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jeffshibasaki.com/challenge/2 monthly 0.5 2022-05-13 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1628786448727-3BBJ937CZV0POU4IXPR9/ux-writing-challenge-2.jpg UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Person holding an iPhone with a mobile notification https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1629029331362-0138LPD5SF3N4R66UQLX/task+1-draft+1-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Draft 1 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1629029344813-8CT93YRE9SYU0ZUP4Q4A/task+1-draft+2-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Draft 2 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1629029355051-QJ09CQ6O619IF81JETXJ/task+1-draft+3-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Draft 3 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1628786547672-WOBCHDKAIB5NTKZMS1IR/task-1-final-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Final https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1629045857416-JP7N28TJ1E6T6C7NQLA4/task+2-draft+1-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Draft 1 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1629045867233-X9GX0VKOYMJ9MY8RO193/task+2-draft+2-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Draft 2 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1629045877555-ZIKD8BB3L2EN9X1DEQN4/task+2-draft+3-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Draft 3 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1628786497571-I4V8DWJASWHUPFJHXOTQ/task-2-final-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Final https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1629029567121-14OQLMH67GO1MWB30S6A/task+3-draft+1-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Draft 1 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1628786519449-CMA2LPK75KH54L7AUUCJ/task-3-final-mobile-notifications.png UX Writing Challenges - UX Writing Challenge 2: Write Mobile Notifications - Make it stand out Final https://jeffshibasaki.com/challenge/1 monthly 0.5 2022-05-13 https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1628781525202-0I2UB738YIOOFRC9DIKM/ux-writing-challenge-1.jpg UX Writing Challenges - UX Writing Challenge 1: Write Title Tags and Meta Descriptions - Make it stand out Google search engine result page for “buy vitamin D online.” https://images.squarespace-cdn.com/content/v1/5f4f63c722bbc511b116a70b/1629028250934-6ZAWWWXLWI69A9F0CYF4/task+1-draft+1-title+tag-and-meta-description.png UX Writing Challenges - 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