Jeff Shibasaki

Sr. UX Writer | Bridging Content & Design

Strategic

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Collaborative

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Communicative

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Proactive

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Organized

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Detail-Oriented

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Strategic • Collaborative • Communicative • Proactive • Organized • Detail-Oriented •

Skills

  • Accessibility (WCAG), Content Strategy, Content Strategy, Copy Editing, Copywriting, Creative Writing, Editing, Glossary, Localization, Microcopy, Personas, Proofreading, Search Engine Optimization (SEO), Storytelling, Style Guide, Technical Writing, Transactional Emails, UI Text, Voice and Tone

  • Design Thinking, Information Architecture, Instructional Design, Heuristic Evaluation, User Experience Design, User Interface Design, Visual Design, Web Design

  • Affinity Mapping, Benchmarking, Competitive Analysis, Contextual Inquiry, Qualitative and Quantitative Data, Surveys, User Personas, User Interviews, Website Audit, Website Report

  • Adaptability, Cross-Cultural Communication, Decisiveness, Dependability, Detail-Oriented, Effective Communication, Flexibility, Humble, Integrity, Interpersonal Skills, Lead by Example, Organized, Positivity, Proactive, Problem-Solving, Strategic, Team Player

  • AI, FigJam, Figma, Google Docs, Google Chat, Google Forms, Google Sheets, Google Slides, Grammarly, Jira, Keynote, Lokalise, Miro, Mobbin, PageFlows, Sketch, Slack, UserTesting, Writer

 

Education

 

Roles

  • Wellhub
    Atlanta, Georgia • Remote
    Jul 2023 - Present

    • Write transactional emails and user flows for billing, payments, account settings, security, permissions, etc.

    • Co-lead hiring and mentor junior/mid-level UX writers, plus host office hours and share biweekly writing tips that showcase my storytelling and design skills

    • Integrated content design into our design system by enhancing Figma components with guidelines and examples

    • 50% reduction in transactional emails by implementing a modular, receipt-style design

    • 40% reduction in localization workflow through improved collaboration and batching tasks

    • Saved Wellhub $10K/year on new tools through compelling proposals

  • Wellhub (formerly Gympass)
    Atlanta, Georgia • Remote
    Oct 2021 - Jul 2023 (1 year, 10 months)

    • Wrote transactional and dunning emails, plus UI text (titles, labels, tooltips, empty states, and error/success messages, etc.)

    • Managed localization for 10 regions using Lokalise

    • Built a new style guide in Writer to standardize Wellhub’s voice and terminology

    • Led the KonMari Task Force to streamline UX operations (and spark joy), delivering 10+ initiatives that saved time, reduced complexity, and improved communication

    • Conducted competitive benchmarking and usability tests, from creation to analysis

    • Collaborated cross-culturally with designers, developers, and PMs across Brazil, Portugal, and Spain

  • Shibasaki Writes (Freelance)
    Atlanta, Georgia
    Oct 2020 - Oct 2021 (1 year)

  • Bento Sites
    Atlanta, Georgia
    May 2018 - Mar 2021 (2 years, 11 months)

    • Founded a web design studio to create lean, strategic, and beautiful websites for small businesses using Squarespace and Webflow

    • Conducted website audits, analyzed qualitative and quantitative data, and developed design strategies

    • Designed user research artifacts, including surveys, personas, sitemaps, wireframes, and mockups, for stakeholder approval

    • Educated small business owners on how to design, market, and manage their websites through my blog, Master Your Website

    • Managed multiple design projects while overseeing business operations

  • Culture Gaps
    Atlanta, Georgia
    Jun 2016 - Mar 2021 (5 years, 1 month)

  • Multiple Organizations
    Japan, South Korea, Thailand
    Jan 2004 - Feb 2015 (11 years, 2 months)

    • Taught corporate English classes and workshops for multinational companies, government agencies, language schools, and a university

    • Screened and mentored instructors while developing courses and digital materials for grammar, assessments, and job skills training

    • Led a Thai government-sponsored project to help the Urak Lawoi (sea gypsies) community improve communication with foreign nationals and protect their island home