Jeff Shibasaki

Wellhub
Atlanta, Georgia • Remote
Full-time • Jul 2023 - Present

• System Efficiency: Cut transactional email maintenance by 50% (write/develop/send) by designing a modular system (e.g., content framework, receipt component, stackable disclaimers)

• Governance & Scale: Pioneering content governance for scalability by leading the revamp of the Content Style Guide, Content Design System implementation, and long-term CMS strategy

• Global Strategy: Driving cross-functional UX content strategy across global teams, ensuring alignment with product marketing, localization, and engineering pipelines

• Talent Leadership: Co-lead talent acquisition for UX Writing and mentor junior/mid-level writers to accelerate team growth and capabilities

Wellhub (formerly Gympass)
Atlanta, Georgia • Remote
Full-time • Oct 2021 - Jul 2023 (1 year, 10 months)

• Financial Savings: Drove $112.5K in annual savings (25% team time reduction) by creating and enforcing the centralized content style guide using the Writer platform

• Flow Ownership: Owned end-to-end UX copy for mission-critical financial (billing, payments, Dunning, etc.) and identity flows (login, reset password, etc.), leading to a 40% reduction in CX tickets for the roles and permissions flow.

• UX Research: Validated content and design decisions through rigorous methodology, including leading competitive benchmarking and usability testing (e.g., unmoderated tests, card sorting)

• System Efficiency: Streamlined content workflows by implementing cross-functional governance tools like UX status tags on Figma, team calendars, and localization guides to reduce handoff complexity

• Localization: Managed the end-to-end localization process for 10 global regions using Lokalise and served as the primary content Point of Contact (PoC) for design and engineering across international time zones

Shibasaki Writes (Freelance)
Atlanta, Georgia
Full-time • Oct 2020 - Oct 2021 (1 year)

• Thought leadership: Authored and designed 10 comprehensive UX redesign case studies, demonstrating advanced content strategy and visual design skills

• Education: Designed and launched UX Writing Challenges, establishing a self-directed educational system to teach and reinforce content clarity and conciseness

• Professional Impact: Gained significant industry visibility and generated multiple job offers following the publication of a viral, end-to-end Content Design redesign of the Disney+ sign-up flow

Bento Sites
Atlanta, Georgia
Full-time • May 2018 - Mar 2021 (2 years, 11 months)

• Entrepreneurship: Established and managed a successful web design studio, overseeing end-to-end P&L, client acquisition, project scope, and full site delivery on platforms like Webflow and Squarespace

• Strategy & Data: Defined client-specific design strategies by leading comprehensive website audits and synthesizing both qualitative and quantitative data to ensure alignment with measurable business goals

• Design Deliverables: Produced core design artifacts for client alignment, including personas, sitemaps, wireframes, and high-fidelity mockups

• Thought leadership: Created educational content marketing through the Master Your Website blog, teaching small business owners design and management skills to establish industry authority and drive client leads

Culture Gaps
Atlanta, Georgia
Part-time • Jun 2016 - Mar 2021 (5 years, 1 month)

• Audience Scaling: Scaled the Culture Gaps blog to achieve sustained performance of over 12,000 monthly unique visitors, demonstrating successful content strategy and SEO execution

• Global Expansion: Drove a 25% increase in global audience reach by strategically launching the Sojourn Tales blog and leveraging the publication of Japanese Gestures on Apple Books

Multiple Organizations
Japan, South Korea, Thailand
Full-time • Jan 2004 - Feb 2015 (11 years, 2 months)

• Training: Designed and delivered custom, localized, culturally sensitive curricula and workshops for multinational corporations, government agencies, and universities across Japan, South Korea, and Thailand

• Talent Development: Drove talent development by screening, mentoring, and onboarding new instructors; simultaneously designed core digital learning assets (courses, assessments, job skills content) for scalable training

• Project Leadership: Led a Thai government-sponsored, cross-cultural communications project to empower the Urak Lawoi community, focusing on strategic dialogue with foreign nationals regarding conservation efforts