LinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up)
See how I improved the look, feel and usability of LinkedIn's iOS app with a Game of Thrones mash-up (unsolicited).
Frontera: Creating a More Effective Content Strategy
See how I rewrote and redesigned Frontera's website to create a more effective content strategy (unsolicited).
Disney Plus: Writing a Better Sign-Up Experience for iPhone
See how I wrote and designed a better sign-up experience for the Disney+ iPhone app (unsolicited).
TGI Fridays: Writing Web Copy for Value-Conscious Diners
See how I used copy docs to rewrite and ultimately redesign TGI Fridays' web copy for value-conscious diners (unsolicited).
Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging
See how I improved the voice, tone and messaging on Ben & Jerry's website to communicate the brand's unique personality (unsolicited).
Gordon Ramsay: Writing Web Copy That Converts
See how creating a user story led me to improve the copy on Chef Gordon Ramsay's website (unsolicited).
The New York Times: Upgrading the Podcast Directory
See how I improved the usability of The New York Times’s podcast directory by creating a dynamic, user-centered design (unsolicited).
Berkshire Hathaway: Redesigning a Decades-Old Website
See how I redesigned Berkshire Hathaway’s decades-old website into a modern design with a clear and logical architecture (unsolicited).
Ally Financial: Redesigning the Website for a Tech-Savvy Audience
See how I redesigned Ally Financial's website by targeting a tech-savvy audience (unsolicited).
Colgate: Using Design Thinking to Create a Better Website
See how I used design thinking to improve the user experience of Colgate's homepage and inner page structure (unsolicited).
Rewriting English Language Signs in Japan to Communicate Clearer Messages
When visiting countries where English isn’t the first language, signs can be unclear, unhelpful and wordy. Here are 10 signs from Japan that I’ve rewritten to communicate clearer messages.
Creating Listening and Speaking Assessments for Adult English Language Learners
Evaluating adult English language levels is important for students to be placed in the right class and teachers to have an effective, standardized procedure. This is my solution.